The Black fashion movement^SM

The Black Fashion Movement^SM challenges the narrative that Black fashion designers and Black-owned fashion brands are not accessible for consumer consumption through the execution of authentic, creative, and diverse interactive in-person, social, and virtual experiences. Our mission is to normalize fashion collections and entities designed, developed, and owned by BIPOC populations by cultivating meaningful partnerships, developing innovative strategies, and executing high-level events.

The Black Fashion Movement ^SM is a digital resource created to preserve, promote and celebrate the cultural influence of African-Americans in the global fashion industry while providing a platform for emerging top Black fashion designers to showcase their work.

The Black culture is influencing the fashion industry and taking it to the next level. From Black-owned fashion designers to Black fashion influencers. We are dedicated to showcasing and promoting Black-owned fashion brands and designers.

FROM A SOCIAL MEDIA TRIBUTE TO A MOVEMENT: fashion trends started by the black community

The Black Fashion Movement^SM was created in February 2020 as a grassroots social media campaign to celebrate, promote, and support Black-owned fashion brands during Black History month. Due to the discovery of many amazing Black-owned brands, the movement continued. Through our daily posts, we have created a community of fashion designers, fashion entrepreneurs, stylists, fashion industry executives, and fashion enthusiast that share the vision of normalizing buying and incorporating Black-owned fashion brands into their everyday wardrobes. We host monthly virtual interviews with fashion industry insiders, including celebrity stylists, designers, psychologists, and authors. Today, the movement has included establishing retail experiences and opportunities for Black-owned brands.

PREVIOUS BFM LUXURY SHOPPING EXPERIENCE

BFM Cleveland

February 18, 2022

Shoreby Club, Bratenahl, OH

BFM Atlanta

October 21 – October 24, 2021
North Point Mall, Alpharetta, GA

BFM Dallas

June 17 – June 20, 2021
Galleria Dallas, Dallas, TX

BFM Announcements

View photos from the inaugural Emerge In Color Luxury retail Experience @The BeverlY Center in Los Angeles

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THE FACTS

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Black buying power continues to grow

Rising from $320 billion in 1990 to $1.7 trillion by 2022.

Despite the spending power of black consumers,...

Less than 10%

fashion and accessory brands are Black-owned business.

Less than 1%

Black-owned brands are sold in American retailers.

The availability of Black-owned brands and products is profoundly impacting the African-American path to purchase.