The Black Fashion Movement set Dallas ablaze from June 16 – 20 with its inaugural Luxury Shopping Experience event, held at the Galleria Dallas. The event saw 13 premiere African-American designers from around the country to showcase high-end fashion and accessories for five days in a luxury boutique setting to an audience of highly engaged, enthusiastic shoppers. Designers included: Salon Monet, Kendall Miles Designs, Don Morphy, Sai Sankoh, Dawn Franklin Designs, S. McGee Collection, Model Atelier, Parker Durban, Keva J. Swimwear, Gina Gant Designs, Aisha McShaw Designs, LAMIK Beauty, and Serita Jakes Home. Celebrity artist, Michael Savoie, displayed his artwork in the store front window and throughout the event to provide cultural context and artistic inspiration.
Thanks to an extensive social media campaign, along with our strategic partners and host committee, the event attracted shoppers not only from the Greater Dallas/Fort Worth area, but from all over the country, including New York, Alabama, Ohio, the Virgin Islands, Los Angeles, Chicago, and Seattle. Event attendance quickly surpassed the initial projection of 2,000 shoppers, culminating in 5,000 shoppers in five days.
We and our partners were able to uplift Black designers and Black-owned fashion brands as we sought to normalize their contributions to the fashion industry and showcase them as “best in class.” Featured designers exceeded their sales goals and many SOLD OUT!
The event was sponsored by Harper Street Consulting, Brand Speaks, Trademark Property, The Galleria Dallas, and Belvedere Vodka.